New publication in "Frontiers in Behavioral Economics"

16 August 2024, by Ugur Turhan

Sebastian Gluth and Chih-Chung Ting published the article "Unraveling information processes of decision-making with eye-tracking data" in "Frontiers in Behavioral Economics".

Eye-tracking technology and cognitive models have long been used to infer the underlying mechanisms of decision-making. However, only a few cognitive models recognize the integral role of eye movement in information processing and attempt to account for or even predict eye-movement patterns. In this article, we review the models incorporating eye-tracking data and outline their assumptions and predictions about how visual attention influences decision-making (e.g., why do people tend to choose options they look at longer?). We also highlight that some models are able to predict gaze patterns (e.g., which visual information is more likely to draw attention?), offering new insights into the mechanisms driving human behaviors and attention allocation. Ultimately, we emphasize the importance of eye-tracking data in advancing our understanding of decision-making, particularly in neuroeconomics, and its potential to reveal individual differences in choice behaviour.

Link to the article